Swap Sandwiches With Billy Ray Cyrus
As you know — Hellmann’s and Best Foods Mayonnaise have teamed up with country music singer, songwriter and actor Billy Ray Cyrus to encourage people of all ages to celebrate their favorite childhood ritual and join the virtual Sandwich Swap ‘n’ Share program to support Feeding America®, the nation’s leading domestic hunger-relief charity. People can visit Hellmann’s page on Facebook to create a virtual sandwich. Hellmann’s® will donate seven lunches to Feeding America for every sandwich created and for every sandwich sent to a friend.
In addition to the application found exclusively on Facebook, fans of Billy Ray Cyrus can participate in an eBay auction where the highest bidder will win the opportunity to swap a real life sandwich with Cyrus backstage just before his concert in Niceville, Florida. All of the proceeds from the auction will also support Feeding America®. Information about the eBay auction is available on ebay.com/hellmanns.
People will have the opportunity to bid from September 14-24.