Any ‘Curb Your Enthusiasm’ fans? Did you see the episode where Larry David was stabbing his GPS system with a knife in an attempt to get it opened? HI-larious! Why is it so funny? BECAUSE WE’VE ALL BEEN THERE. 🙂

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Amazon.com today announced the addition of dozens of new toys to its Frustration-Free Packaging lineup, giving customers a broader selection of easy-to-open toys in time for the winter holidays. Fisher-Price and Mattel, two of the first brands to join Amazon’s Frustration-Free Packaging program, together have added 10 top new toys, including the popular Matchbox® Mega Rig® Pirates Ship, Little Mommy® Walk & Giggle™ doll and Fisher-Price GeoTrax® Timbertown Railway™ track set.

“We know that when a child gets a new toy, all they want to do is rip right through the package to start playing immediately,” said Matt Petersen, vice president of package design at Mattel. “Having this type of ready-to-play experience from the moment you open the box is very powerful. We’ve also been able to actively explore not only how to make packaging more consumer friendly, but also to be mindful of impacts to the environment.”

In addition to the new lineup from Mattel and Fisher-Price, several other top toy manufacturers have joined the initiative, including LeapFrog, Melissa & Doug, Sprig, Radio Flyer, V Tech and Wild Planet.

Woot! Woot! I am so excited about this. Christmas – here I come!

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