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On October 19, millions of moms-to-be across America will be able to follow in the footsteps of trend-setting celebrity moms HEIDI KLUM, JESSICA ALBA, ASHLEE SIMPSON, TORI SPELLING & LAILA ALI who are all fans of the ultra-popular high-fashion maternity line Moody Mamas, by scooping up the brand new, affordable, capsule collection debuting on Target.com. Moody Mamas is revolutionizing maternity fashion by giving it a hip, stylish, sophisticated make-over with inspiration straight from the runways. The looks featured on Target.com will range from comfy loungewear to gorgeous dresses that are ideal for work and the upcoming holiday season.

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(LOVE this look)

The 2-year-old brand Moody Mamas, which has caught on like wildfire in Hollywood, is the brainchild of 2 fashion-savvy young women in their 20’s, Marta Abrams and Elise Rosemarin, who are single and have never had children – admittedly an unlikely pair to design a maternity line – which is precisely why they have been so successful –throwing out the rulebook and shaking up the status quo by creating a bold, daring collection that has injected style and fashion flair back into the lives of expectant moms everywhere. It has also become the go-to maternity line for women across America and worldwide, available at more than 200 boutiques and other major retailers, including Nordstrom.com, Harrod’s, and Belk’s.

“We are very excited to offer Target.com this capsule collection which is a diffusion of our luxury line, Moody Mamas. After dressing some of Hollywood’s hottest celebs, we are now looking forward to bringing our fabulous styles to moms across America,” say Marta Abrams and Elise Rosemarin.

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Unlike the moo-moo’s of the past, Moody Mamas frees women and allows them to look hip and stylish for all 9 months of their pregnancy – and well beyond as the collection also transitions seamlessly to everyday wear after pregnancy. Millions of women spend nearly $1000 on a maternity wardrobe that in most cases, they will never wear again. In sharp contrast, Moody Mamas represents a smart investment in this tough economy – one that will last long beyond pregnancy and become a part of women’s wardrobes even after childbirth.

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