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Elf On The Shelf


How does Santa REALLY know who’s been naughty or who’s been nice?

After much urging by the elves and Mrs. Claus, Santa has allowed his biggest secret to be revealed in the book, The Elf on the Shelf: A Christmas Tradition. Santa has partnered each book with a magical scout elf which children name. They can then visit the North Pole to register their elf’s name in our Hall of Registry and print their official elf adoption certificate. All Santa approved, of course!

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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of LadyAndTheBlog.com. She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.