The Elle Make Better Program
ELLE announced the ELLE Make Better Program and DVD Series. The Make Better program is a multi-platform initiative surrounding fitness, fashion and beauty content that includes a themed January issue, a dedicated website and a three-DVD set hosted by and starring model Brooklyn Decker.
ELLE is turning the dated notion of the “makeover” on its head and instead focusing on new ways to look at fashion, beauty and fitness through simple, yet strategic adjustments to one’s everyday life. Spending unnecessary time, money and energy on a new wardrobe, overhauling one’s closet or engaging in expensive beauty and fitness regimes is out–so beginning with the January 2010 Make Better Issue, ELLE demonstrated how to make small tweaks to readers’ lifestyles that offer big results.
ELLE will also feature Make Better edit in the beauty/fitness section throughout 2010, inspiring readers to continue striving to improve their lives. The program is sponsored by Reebok, which integrates its fitness apparel and Easy Tone technology into the DVDs and custom advertorials in the January issue.
The three-DVD set will also include DVD extras on both diet and nutrition.