It’s never easy to hold in laughter, but a survey shows that half of women with light bladder leakage (LBL) are trying to do just that. The Poise brand says let them laugh, with a candid Webisode series starring Whoopi Goldberg that may finally open up the dialogue on LBL.

In the humorous Webisodes, called “Great Women in History,” Whoopi appears as famous women who may have had LBL: Cleopatra, Eve, Helen of Troy, Joan of Arc, Lady Godiva, Mona Lisa, Princess and the Pea and the Statue of Liberty. Each character discusses her great achievements, but also admits that LBL may have played a role in her story, like it does for 1 in 3 women today. The series can be viewed at www.1in3likeme.com, a new Web site and online community from the Poise brand.

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