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INO Has Brunch With Sarah Jessica Parker

Blogger Group 2(My writer Samantha is the one on the far right. Standing between SJP and Samantha is my good friend Yuli.)

Sarah Jessica Parker is no stranger to launching affordable yet luxurious fragrances, but until now we have not had the essence of SJP, Sex and the City’s beloved Carrie Bradshaw, and New York City represented into one fun and delightful scent. The newest fragrance by Sarah Jessica Parker, SJP:NYC, celebrates a youthful spirit inspired by Carrie Bradshaw and the endless possibilities that New York City offers. The fragrance is fruity and brings in the spirit of summer in the City a little early for us to enjoy.

(Video taken with the VADO Pocket Camera)

Hosted by Elle magazine’s own Creative Director, Joe Zee, I was invited to attend a beautiful brunch in NYC’s Greenwich Village with Sarah Jessica Parker herself. Not only is SJP absolutely adorable in person, but when you are with her, you feel you are in the presence of a kind-hearted and unpretentious person who is not in a rush to be anywhere else. SJP spent a good portion of her afternoon talking myself and other writers in an intimate setting about her new fragrance, Carrie Bradshaw, and of course, fashion. SJP:NYC is encased in a removable canister that is inspired by the fabrics and patterns of Carrie’s wardrobe, so even when you run out of the perfume, you can still carry around the spirit of the perfume for functional purposes such as holding change or miscellaneous knick-knacks.




“I wanted to create a fragrance with a great sense of fun and whimsy,” is how Sarah Jessica described her latest fashion must-have. The youthful fragrance comes at an affordable price of $35 for 1 oz. and $49 for 2 oz. of her Eau de Toilette and is currently available exclusively at Macy*s. You can also get the body lotion to accompany the frangrance, and beginning in this May (just in time for “Sex and the City 2”), SJP:NYC will be launching a unique, beautiful and functional accessory: the solid perfume bracelet for just $35.

As the scent captures Carrie Bradshaw in a bottle, it is no wonder that the ads for this line exhibit Sarah Jessica Parker in a fun and fearless Oscar de la Renta dress paired with some ferocious Christian Louboutin shoes. Take a peek at the video clip above to catch some of the chic and vibrant energy behind the fragrance. You can also check out SJP talking to us about the making of the fragrance in the Vado pocket camera clip above.

Sample generously provided for this review.

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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of LadyAndTheBlog.com. She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.


  1. doesn't this belong on your other website. I come here for mommy stuff not SJP

  2. INO Mommy covers beauty and fashion too. 🙂

  3. I love SJP and I see how many moms do too…. absolutely belongs here!

  4. […] INO Has Brunch With Sarah Jessica Parker (INO Mommy) […]

  5. I keep reading about all of these various ingredients that are potentially more harmful than the junk they are meant to prevent. What’s the most natural, least nefarious blend of chemicals or, better yet, a particular brand/product that is best all around?

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