Salma Hayek attended Nickelodeon’s launch of Dora The Explorer’s 10th anniversary with the ‘Beyond The Backpack‘ Campaign held at the Nickelodeon Animation Studio in Burbank, California. The campaign will serve as the key component of Nickelodeon’s overall plans for Dora the Explorer’s anniversary, and will consist of
- a PSA campaign featuring Salma Hayek Pinault and Dora herself
- a fundraising auction of limited-edition Dora backpacks, with designs by Hayek Pinault and other celebrities
- financial grants
- a dedicated web site with downloadable toolkits for parents and educators
- local community activities across the country
“Beyond the Backpack” is designed to call attention to the emotional, physical, experiential and actual competencies that preschoolers need for those first, crucial steps into school, including: social skills and emotional intelligence; early literacy and math skills; in-school involvement and resources like school supplies; and health and wellness basics.
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