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This April, Burt’s Bees celebrates 40 years of Earth Day with a nod to none other than their namesake and co-founder, Burt Shavitz. Burt is no newcomer to the green arena: The beard and spirit behind the earth-friendly company participated in the first Earth Day celebration four decades ago and has been living lightly on the planet ever since. Burt has brought his love and respect for the natural world into the everyday practices of Burt’s Bees for 25 years, and now he’s encouraging New York locals to “Find Their Burt” by discovering the earth-friendly potential we all share.

On Earth Day, Burt’s Bees will be in New York offering up free samples and fruit smoothies powered by bike blenders. Burt’s Bees look-a-likes will be inspiring the crowds to adopt some “Burt” habits and facial features—beards!!

Times Square, Broadway between 42nd and 43rd from 11am-3pm

But, you do not only have to reside in New York to “Find Your Burt.” Search for your inner Burt at home by visiting www.FindYourBurt.com. The website invites you into Burt’s world and asks you to discover for yourself pieces of Burt’s simple, nature-loving persona when you “Burtify” your image using an augmented reality tool. The real-time tool modifies elements of Burt on your image based on your eco-motives. The Burt possibilities are endless and so are the ways to love the Earth.

This April, visit FindYourBurt.com to learn more about how Burt’s Bees is living The Greater Good™ and discover your own inner (and outer) Burt.

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