I recently attended a tween confidence event sponsored by Unilever, the manufacturer behind Degree, Suave, and Dove deodorants. As we all can relate from personal experience, the transition into adolescence is an awkward period of life. As adults, there’s a lot we can do to make it a little easier. While being informative, the event was also really fun. Unilever arranged for Radio Disney’s break out teen band All Star Weekend to perform for a private concert, to which kids 8-12 years old went absolutely crazy for. The band played some of their new pop tunes, and even covered Justin Bieber’s “Baby”. There was also a beautiful arrangement of candy and a chocolate fountain, which I must admit was difficult to get near because it was so popular! It was a really fun event for tweens and adults alike, because there seemed to be a real common ground among the adults and kids in the room.
The major theme of this event was to keep the confidence levels of our aspiring teens up, because Unilever in fact performed some comprehensive research that suggests tweens greatly benefitted from talking to their parents openly. Just like monumental moments like a first kiss, the beginning of deodorant use says a lot about a tween. The Unilever Tween Confidence Index research found that 85% of the tweens they interviewed believe that deodorant makes them feel either more confident (50%- usually the older tweens) or grown up (35%-usually the younger tweens).
There are so many pressures among the youth today, and it is perhaps even more complicated than we can imagine, now with new technology and social networking in the picture. For this reason, Unilever arranged for Rosalind Wiseman, the author of “Queen Bees and Wannabes,” which the movie “Mean Girls” was based on, to stop by and spread awareness to attendees. She wisely noted, “By keeping the lines of communication open, parents can minimize the decline in self-esteem that we know begins around age 12 or 13”. Whether you’re a parent, proud aunt like me, educator, or know a special tween, by being aware of the challenges they face you can be a big help in their experience as they transition into young adults. For advice, coupons, and more, visit www.dontfretthesweat.com.
By Samantha Ewers