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Sneak Peek Of Upcoming NYC Lego Store



What will Lego think of next? I had a chance to get a look at their Rockefeller Center store a few days before it opened and BOY is it COOL! A wall of Legos, a variety of sculptures mostly specific to NYC and a computer station where people can print out inspiration for designs – yes, this store has it all.



Are you a LEGO fan? There is a free event you can take part of coming up in NYC:


WHAT: Free, three-day collaborative build of a 16-foot tall by 12-foot wide BIG APPLE – the iconic symbol for New York City – made entirely of LEGO Bricks to celebrate the grand opening of the LEGO Store at Rockefeller Center. Building tables and hundreds of visitors surrounding the ice rink, helping LEGO Master Builders build massive LEGO topiaries and a Big Apple over the Channel Gardens.

WHEN: Tuesday, June 29th – 8am – 6pm – New York Yankee, Nick Swisher, will lay the 1st brick at 8am.

Wednesday, June 30th – 8am – 6pm

Thursday, July 1st – 8am – THE LAST BRICK will be placed on the apple at 3pm on Thursday July 1st!

WHERE: Channel Gardens in front of The LEGO Store at Rockefeller Center (5th Avenue between 49th and 50th)

IMG_0880(yes, they came out with boardgames that you can change around!)

Click on the continue reading link to see a MILLION pictures of the store!! You won’t be disappointed.





(this is one of their lights)


(pastrami on rye)





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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of LadyAndTheBlog.com. She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.


  1. Ok,COOL!

  2. CapturingLife : June 24, 2010 at 2:09 am

    Oh my gosh, that is the coolest freakin’ thing EVER. My son would go crazy over that. So now if I ever get to the city, I will HAVE to bring him along. The kid eats, sleeps and breaths Legos (and airplanes). LOL You have no idea how lucky you are to live so close to NYC!

  3. CapturingLife : June 24, 2010 at 2:21 am

    P.S. Do they have that shirt for sale in the store? (when it opens?)

  4. Vera Sweeney : June 24, 2010 at 7:45 am

    yes – that store is going to have a TON of NYC specific stuff only available for purchase there.

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