To foster a spirit of goodwill and help make the world a brighter place, American Girl is introducing Shine On Now™—a new charitable initiative that harnesses the collective power of girls to help others in need. Through Shine On Now, American Girl is calling on girls across the country to help the company give $1 million in clothes, books, dolls, and money to the following four organizations: Kids in Distressed Situations, Save the Children U.S.A., National Association of Children’s Hospitals and Related Institutions, and National Wildlife Federation.
Girls can visit shineonnow.com to contribute a free ‘star’ to the effort. The goal is to collect one million stars by the end of the program on July 31, 2010. In addition, for every star a girl contributes (she can donate up to 100 each day!), her name will automatically be entered in a daily drawing to win a new My American Girl™ doll.
As part of the Shine On Now initiative and to further encourage girls to let their spirits shine, American Girl is also launching a brand-new virtual campus, Innerstar University™—a fun, safe online world where girls learn to be their best through a variety of games, quizzes, and other enriching activities that help boost their confidence and strength. Access to the new virtual world is free with each 18-inch My American GirI doll—the company’s newly enhanced contemporary product line that allows a girl to create a special doll as unique as she is.
One (1) lucky Lady and the Blog winner will receive a new My American Girl doll, which is completely customizable (choose your own hair color, eye color, skin tone, etc.) – $95 value.
How do I enter? Choose 1 or all of the below options:
- Leave a comment on my contest entry form. I’m just asking for your email address. It will not be shared with a third party.
- Tweet the following message: “Hope I win an American Girl doll from @agshineonnow and @VeraSweeney http://ladyandtheblog.com RT to Enter”
- Leave a comment on the Lady and the Blog fan wall saying who would get the doll if you won.