It’s Not All About The Mass Retailer


I just wrote about ‘Ultra Swim’ but didn’t really get into how HARD it was for me to find to product. Bill and I drove around two neighboring towns in an attempt to find a bottle of the shampoo and were unsuccessful for about 6 tries. We accidentally stumbled upon a local pharmacy and not only did they HAVE the product, but it was over a dollar cheaper than MAJOR drug stores (you know the names).

We couldn’t believe it. Typically we run to name brand chains, but yesterday I  learned a lesson. Don’t forget about the no-name little guy that is in your town trying to make a buck. Not only will you be helping a family-ran business, but you will open yourself up to sales you otherwise would have missed.

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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.

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