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Hanes Introduces ComfortFlex Fit To Mommy Bloggers

Earlier in the year, I was invited to be part of the Hanes Comfort Crew, a group of bloggers that work directly with the company to talk about best practices in the social media markets. We get sneak peeks to upcoming product launches and releases before they are sent out to the public. I have nothing but KIND WORDS to say about the team. I mean… one intelligent and friendly member after the next.

Well, during the BlogHer conference we were asked to invite several of our friends for an intimate party to celebrate the launch of the ComfortFlex Bra. No more cup sizes and under-wire. Yes, you heard me correctly!

(Audrey McClelland)

(Lori Falcon)

We each got fitted and then took home a few different colors to try out. Needless to say, I wore mine the very next day. I was really happy with the feel.

Extreme Makeovers cast member Michael Moloney was on hand to talk about de-cluttering our underwear draws. Admittedly, I needed that pep talk. My draws are more like jack-in-the-boxes. You open it up and stuff comes flying towards your face. It’s bad. It’s real bad.

Throw away the mismatched socks and all items with holes in them. Makes perfect sense right?! When was the last time you actually DID THAT THOUGH!!! I can’t remember.

This weekend I plan on cleaning up SHOP and making room for my new finds. Right now you can buy 2 bras for $20 on Hanes.com. Not a bad deal!!  You can barely get ONE bra for that price in places where I normally shop for underwear.

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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of LadyAndTheBlog.com. She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.


  1. When I turned 30, I threw out all the underwear I didn’t actually wear anymore. It was a turning point. I try to go through all my drawers every season now. It’s amazing the stuff that stays in drawers and closets but I never actually feel like wearing.

  2. Look at the expression on the face of the woman measuring Audrey – LOL! I am dying to know what she is thinking!

    Okay Vera, don’t tell me this about no underwire and no cup sizes….I JUST measured myself properly and had 4 primo (read: expensive) bras delivered by Nordstrom. We’re talking about Oprah’s favorite bras here…I am sick and tired of being uncomfortable ALL the time!

    Sigh! I guess I’ll have to check out this new bra too… 🙁

  3. […] a video of a BlogHer event I attended with Hanes. I wrote about it earlier, but just had to share the video so you can get a feel of the actual […]

  4. […] has teamed up with Bethenny Frankel and Michael Moloney  (who I met last year) to encourage America to Clean Out Their Drawers. I SO NEED TO DO THIS!!!!!!!!! My drawers are […]

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