GAP’S NEW PREMIUM PANT COLLECTION HITS STORES TOMORROW
Tomorrow, Gap stores will debut their Premium Pant collection for both
men and women, adding a new world of dressed up elegant sophistication
to the brand’s portfolio for the first time, and addressing its
customers needs for all the occasions in modern life.
In synergy with the brand’s recent success in re-building its denim with
a new premium proposition, the new line fuses elevated fabrics and
elegant silhouettes to create a collection that combines chic style with
functionality and accessibility, with every detail considered.
“Our customers know that they can trust us to deliver perfect-fit
jeans,” says Gap’s EVP of Design, Patrick Robinson. “But we recognize
that our customers need options for all the occasions in their lives. To
bridge this gap, we took our denim attitude and applied it to tailored
pants – cool style, elegant chic and leg-lengthening shapes that will
take our customers through, seven days a week, no matter the time or
In addition to carefully engineered fits and materials that combine
style and performance, thoughtful details define this tailored
collection. Detailed waistbands-unique to each and every style-add a
personal touch. Women’s pieces feature sophisticated, tactile finishes
with modern bi-stretch materials cut to create a fluid, feminine drape.
Meanwhile, wrinkle-resistant men’s versions serve as refreshingly
uncomplicated wardrobe options as does the color spectrum of black,
flint and iconic khaki. Price tags are as modern as the fits: the range
starts at $49.50 and tops out at just $59.50.
– Really Skinny: Sits below the waist. Skinny at leg and slim at
the ankle. Echoing the Always Skinny denim silhouette, it’s the sexiest
– Boyfit: Inspired by a vintage menswear style, tailored for her.
Modern hip-slung fit with slightly dropped crotch. Cool and easy.
– Slim Cropped: Works with heels or flats. Fitted through hips,
slim through the leg and thigh. Creates a streamlined look.
– Perfect Trouser: Mid rise waist, skims the back side. Slight
flare, tailored details. Black and grey suiting versions serve as
everyday essentials, while navy and brown pinstripe put a smart spin on
the timeless classic.
– Tailored Khaki: Straight, relaxed and slim-a hip, close-to-the
body silhouette-fits satisfy at every turn. Hook and bar fastener and
sharply pressed crease create a clean, modern front.
– Classic Khaki: Refreshingly true to its name. Both straight and
relaxed fits feature subtle stitching details and a simple denim fold.
Basic twill becomes elevated when given wrinkle-resistant treatment and
re-imagined in the indispensible shades of flint grey, black and khaki.
– Vintage Khaki: Weekend casual at its best. Loose, standard and
straight fits. Classic button front. Subtly textured wash. Easy straight
leg cut. meaning to hands-free.
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October 24, 2016
October 22, 2016