From stacking rocks to pieces of wood, the building block may have very well been the first toy ever played with by children, but with the help of MEGA Brands, the building block evolved and children can now create beautiful structures with Mega Bloks(R). Today, the modern child is exposed to a whole world of digital entertainment and MEGA Brands is proud to bring the realms of children’s toys and virtual reality together with the release of their first iPhone and iPad application ‘Mega Bloks Playground.’

The preschool interactive world includes two playable Mega Bloks(R) buddies, a boy and a girl, who interact with a full set of in-world elements, such as swing sets, slides, teeter-totters, playful animals, a lake with a sailboat, and even a hot air balloon. It’s the ultimate digital playset for preschoolers!

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