The sweet romance of Swedish folklore is the major influence for the Conscious collection this fall, proving that sustainability and style are second nature at H&M. From wool coats to lace dresses to floral shoes, H&M offers up a collection that was made with more sustainable materials like organic cotton/hemp and recycled wool.

There is even a home decor extension which includes printed throws and pillows.

The Conscious collection will be available in selected stores starting on October 6, 2011. Click on the thumbnails below to check it out.

What do you think about H&M’s new line?

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