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It’s all about packaging right? Over the weekend, I came across several women singing and picketing. Their names? Raging Grannies. Now, I didn’t have time to figure out WHAT they were raging about. And if I’m being honest, there was no raging involved. But the name caught my attention enough to snap a photo and post it on my blog.

Captions mean everything – online and off, right?

That’s why those YouTube videos with those amazing titles go viral. Have you ever seen this one? I was suckered into clicking because it had 8ba-billion views. Figured SOMETHING must be worth watching…

or not. Makes you want to start using this tactic. But then… won’t that just lead to a ton of disappointed viewers?

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