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H&M Swimwear Spring 2012

H&M launched their $4.95 Swimwear collection in stores today and I got the chance to preview it this morning, in their Soho showroom. I am obsessed with H&M and this little event did that no good. There’s an entire line of swimsuits for $4.95 for you to choose from! That means that you can look chic on the beach without going broke.

The theme was a tropical escape. There were vibrant colors and sexy shapes, with stunning hardware detailing. If you’re a fan of color blocking, you’re in for a treat, because there were quite a few of these.

There’s also swimwear for men with a sporty feel. Shorts are a bit longer and modest this year, but if you’re feeling speedos for your man, by all means, don’t let me stop you.

Color blocking in footwear is also huge and I love that shoes are getting more streamlined. We’re moving away from the these extravagant heels that steal the attention away from your outfit. Instead, these color blocked ones add a nautical flair and accentuate your legs.

Tribal prints are major and I fell in love with this clutch. It can be dressed up or down, depending on your mood.

I had so much fun at the H&M Swimwear event, this morning. For more looks, go to www.hm.com.


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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of LadyAndTheBlog.com. She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.


  1. I love H&M store! They recently opened a new store in my city and I already went there a few times. I love the variety of styles and their prices. I will check out their swimwear collection. Thank you for the review!

    this comment is an entry to the Eucerin giveaway

    elena150980 at yahoo dot com

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