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First Look: H&M For Water Collection 2012 (Picture Heavy)

H&M is launching H&M for Water, a collection of Hawaiian-inspired resort wear for the entire family. Twenty-five percent of sales from this collection will be donated to WaterAid, which helps provide clean water and sanitation to some of the world’s poorest areas.

Here’s your first look! The collection – which comes out on May 31st – includes garments made of organic cotton and other sustainable materials.

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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of LadyAndTheBlog.com. She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.


  1. Love this collection, especially the flowers and coconut trees print items.

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