Have you heard of the Secret Deodorant Mean Stinks Program? The campaign’s mission is to help bring an end to girl-to-girl bullying by inspiring girls to “gang up” around acts of good. Secret will be donating $1 from the purchase of each Mean Stinks Clinical Strength sold to Girls on the Run® to fund their girl empowerment programming and help prevent mean behavior before it starts.
- The latest U.S. Department of Justice report shows 30% of female students grades 6 – 12 were bullied at school or cyberbullied during the 2009 – 2010 school year, and Mean Stinks is committed to being part of the solution.
- Secret Mean Stinks gives girls around the country a Clinical Strength product to help protect against the ‘stink’ caused by wetness and odor while providing a way to ‘stick-up’ against what really stinks – BEING MEAN
What scents are available you ask? Secret Mean Stinks Clinical Strength will be available in Fearlessly Fresh scent at select food & drug and mass retailers nationwide, 1.6 oz. for $7.99 – $9.99 MSRP. Up to $150,000
Secret Mean Stinks Clinical Strength is available now on the P&G E-store, and on shelves nationally September 2012.
Click here to visit Secret’s Facebook page and to learn more about this initiative.