For half a century, Pepperidge Farm’s beloved Goldfish® crackers have brought smiles to families across the U.S., and now, the brand will aim to deliver even more moments of family connection with the launch of their new parenting-focused Web site – GoldfishSmiles.com. From professional insights on how to raise resilient and optimistic children to personal stories from a panel of well-known moms and dads, GoldfishSmiles.com provides parents with a fun collection of ideas and advice for creating smiles and meaningful moments with their kids.
To kick off the launch of the site, Pepperidge Farm has enlisted a team of parents to share their own unique perspectives on adding smiles to special family moments. These influential moms and dads include: Dr. Karen Reivich, an expert in positive parenting; NBA superstar Dwyane Wade, a prominent figure in the Goldfish brand’s Team Xtreme and active play platform for kids; and bloggers from the popular sites The Happiest Mom, Food For My Family, Balancing Everything, Classic Play and Mocha Dad. Through the site, these contributors will regularly publish their own parenting “how-to’s”, personal stories, and book recommendations for parents and kids alike.
By visiting GoldfishSmiles.com, consumers can gain access to all of these parenting resources, which range from tips for mealtime, to suggestions for getting active as a family, to playful activities and ideas. Parents may also take part in the conversation by posting questions and comments, as well as sharing their own stories with the brand on Twitter (http://twitter.com/goldfishsmiles) and on Facebook (http://www.facebook.com/GoldfishSmiles). This online forum through which parents can engage with one another and the site’s contributors offers a positive community experience, brought to consumers by a brand that has long been part of their family life.
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As the Goldfish community continues to expand online, its product lineup continues to grow as well with the introduction of Goldfish Grahams Cookies & Cream. This wholesome sweet treat joins the Goldfish Grahams S’mores, Vanilla Cupcake and Fudge Brownie varieties. And with nine flavors of Goldfish crackers including the ever-popular Cheddar, Pizza, Parmesan and Pretzel varieties, six Goldfish Flavor Blasted varieties, as well as the brand’s Goldfish bread, there is an option that is sure to please everyone.
Pepperidge Farm Goldfish crackers are available at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.39, while Pepperidge Farm Goldfish bread is available for a suggested retail price between $3.29 and $3.49. For more information, visit www.pepperidgefarm.com. Consumers are also encouraged to follow Pepperidge Farm on Twitter at http://twitter.com/PepperidgeFarm and on Facebook at http://www.facebook.com/PepperidgeFarm.
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