Live. Love. Loft.
These words from Loft‘s advertising campaign will easily be embraced by any woman who glimpses their Summer 2013 collection or who has the pleasure of donning these easy, airy and beautiful styles.
The Loft girl will ball up the Summer 2013 collection, toss it in a suitcase and jet away to an exotic getaway in Tahiti or Mauritius. The Loft girl will be lounging on the bow of a catamaran, drinking a Mai Tai and wearing one of Loft‘s striped dresses with a scarf around her neck and neon jeweled sandals on her feet.
See for yourself below the Carribean vibe of Loft‘s Summer 2013 collection. A vibe created through the use of fabrics with a natural feeling, loose fitting silhouettes, lots of scarves and scarf-type necklaces – emphasizing the easy styling of layering and mixing everything from prints to textiles to types of accessories.
Without question, the look in the below picture was my favorite.
The warm weather cannot come soon enough. Because at the very least I will get to wear the beautiful necklace pictured on the mannequin in the below picture, a lovely and generous gift I took home with me the night of the preview courtesy of the team at Loft.
All photographs taken by Allison Toombs.
For more information on Loft, please check out www.loft.com.