Boast’s new collection for Fall 2013 is a cocktail of the classic preppy style for which they are known, with a twist of Park Slope. The line, originally created by tennis pro Bill St. John 40 years ago had a re-boot recently with a new team looking to take company, known in places like the hallowed halls of the Harvard Club (where the collection was shown), to a modern lifestyle brand. The iconic Japanese “Maple” leaf can be seen in the collection as an homage to the original style.
The models were standing on a low stage in a line-up of both men’s and women’s looks chatting and posing for photographers. They epitomized the brand; young, playful, “downtown”, and in some cases geeky chic. As I walked the show, I caught Marianne Faithful’s, “Broken English” playing….not quite what I expected, but perfect!
The many-layered looks were charming, with an array of polos, button downs, v-neck cable sweaters and varsity-influenced jackets for both men and women. The collegiate colors in the line, khaki, navy, wine, and hunter green, were offset by the fun addition of preppy brights: lime, yellow, and orange, with a splash of cornflower blue. Bold stripes and color block dominated the collection, but my favorite woman’s style was the tweed suit with short shorts. It was refreshing to see in a sea of preppy hipsters.
Boast’s Fall 2013 Collection was young, playful and geeky…perfect for styling different ways for those September months.
By Meryl Ranzer
Meryl has been in the fashion business for over 25 years, as a designer, merchandiser, artist, product developer and teacher. Currently she is a partner in the women’s riding jean company, 2kGrey.