H&M feted the launch of their Conscious Exclusive Collection in top fashion cities with Jessica Stroup, Penn Badgley, Victoria Justice and Jessica Lowndes in conjunction with top DJ’s Hannah Bronfman & Mike Nouveau, Kissette, Jeffrey Tonnesen and Myles Hendrik. Guests drank, shopped and schmoozed while taking in the fashion scene. Thrown on April 4th in San Francisco, New York City, West Hollywood and Miami, these parties marked the launch of this collection in 25 select stores.
Penn Badgley in New York City.
H&M’s Conscious Exclusive Collection featured red carpet ready looks, made from recycled materials, organic cotton and tencel, to name a few.
This follows along the lines of H&M’s initiative to bring sustainability into the mainstream fashion realm.
Penn Badgley, who hosted the Conscious Exclusive Collection launch in NYC, noted that the eco-line is a “step in the right direction that a lot of us need to be making towards living more sustainably.” Penn wisely mentioned that it “helps when the clothes look good!”
If you’re a bargain eco-conscious shopper, H&M’s Conscious Exclusive Collection might be right up your alley. To learn more about the collection and see where it’s sold, go to hm.com/conscious.