JcPenney And Joe Fresh Celebrate Launch Of Joe Fresh Kids With Molly Sims And Padma Lakshi #ISeeOrange




jcpenney and Joe Fresh celebrated the launch of Joe Fresh Kids, available exclusively at jcpenney, and the Back-to-School season with an orange grove shopping experience – an urban oasis in the heart of New York City’s Times Square, complete with activities for the entire family!


Open to the public on August 21 and 22 from 10am – 7pm, parents and children are invited to escape from the city heat with family-friendly games; re-fresh with treats from popsicle and fruit juice stands; and take home a picture of the whole family from a photo booth that displayed their pictures on a billboard in Times Square!  100% of proceeds support jcp Cares’ Adopt-a-Classroom initiative.


Here’s just a sample of the adorable clothes:

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We were able to attend and it was a lot of fun.  Molly Sims and Padma Lakshi were in attendance, and looking stunning as always. They were having a lot of fun shopping for the little ones in their lives. The best part…you were swept away to a Florida orange grove, complete with trees, crates, a free juice bar, and a “food” truck that sold the “fresh” new kids merch. It was a lot of fun…and it was literally right in the middle of Times Square, in the new pedestrian loungey area bet 46th and 47th. So amidst the hubbub, a true oasis.

Here are some more pics and some links to the adorable clothes they had on display (many hanging from clothes lines):

 Padma Lakshmi in Joe Fresh Twill Pocket Shorts, $16 at jcp.com

Molly Sims in Joe Fresh Crinkle Rectangle Scarf, $16 at jcp.com

Molly Sims and Padma Lakshmi

Molly Sims with Joe Fresh Kids Flocked Sweatshirt, $12 at jcp.com

Padma Lakshmi with Joe Fresh Kids product

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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of LadyAndTheBlog.com. She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.