ENTER TO WIN: $50 AmEx Card To Re-write Dinnertime Rules with Birds Eye® Veggies

Birds Eye Nick Kids Veggies

Birds Eye® and Nickelodeon Help Kids Eat Healthier By Eating More Veggies!

Ninety percent of kids don’t eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. Nickelodeon’s Sam & Cat star Jennette McCurdy is on a mission to put the play back on the plate. She’s teamed up with Birds Eye Vegetables for a multi-week challenge for families to seize the fun and Rewrite the Dinnertime Rules leading up Nickelodeon’s 10th annual Worldwide Day of Play this fall.

In addition to playing with their veggies and enjoying more relaxed family dinners, this summer kids and parents can also enter for a chance to win an all-expense paid trip to join Jennette McCurdy at Nickelodeon’s Worldwide Day of Play flagship event. Through this campaign families have an opportunity to learn new ideas that could help shape a lifetime of healthy eating. Each week kids can follow along online at for veggie-themed games and exclusive behind-the-scenes videos with McCurdy. Parents should visit for easy advice on getting kids to eat their veggies, more dinner “rules” and recipe ideas created for and tested by kids. The sweepstakes deadline is August 26 at noon.

“I’m excited that kids get to be in charge of the dinner rules this summer!” McCurdy says.” I’m passionate about kids eating their veggies and can’t wait to see the ideas from families out there.”

To read more about this wonderful campaign and to see pics from the event, check out this previous post from Lady and the Blog.

About Birds Eye
Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie’s® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® or Birds Eye® is a portfolio brand of Pinnacle Foods Inc.

About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB)

About The Partnership for a Healthier American
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHAbrings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit and follow PHA on Twitter @PHAnews.

One (1) lucky Lady and the Blog reader will receive a $50 American Express Gift Card as well as five (5) VIP coupons each for a free Birds Eye® Steamfresh® item.

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Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.


  1. Put cheese on everything. Also thin slivers or chopped veggeis can go in wraps along with the chili or beef, chicken, etc!

  2. My kids like veggies so I don’t have to do much, sometimes put cheese or butter on them.


  3. We usually add vegetables to casseroles to make them more appetizing to the kids. Corn on the plate doesn’t look good to them , but corn in a chicken enchilada casserole does.

  4. Give them an even amount of each food on the menu–when that is gone they choose what else they want. That way they eat the veggies, too.

  5. Oh we are pretty lucky Carter loves his veggies! He loves peas and corn…and loves his cold carrots and celery…oh and he even loves his cooked broccoli! 🙂 Yeah! So we really dont have to hide them, but I do try to make things with the veggies he loves in them!

  6. I Make Smoothies Loaded With Veggies Or A Variety Of Dipping Sauces For Dipping Fresh Veggies.

  7. My kids are terrible veggie eaters but they will sometimes eat them if they can dip. My son likes to dip baby carrots in peanut butter. Hey, whatever works.

  8. Don’t see my comment.
    I slip veggies into the kids’s smoothies.
    Thank you.

    barbara dot montyj at gmail dot com

  9. My son will eat any veggies topped with some cheese!
    Entered the rafflecopter as “Wild orchid”

    Thanks for the chance to win!
    wildorchid985 at gmail dot com

  10. we make a game out of it, for my grandsons… we take veggies and make funny faces and designs out of pieces on their plates and whoever can make it disappear wins…

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