Birds Eye Nick Kids Veggies

Birds Eye® and Nickelodeon Help Kids Eat Healthier By Eating More Veggies!

Ninety percent of kids don’t eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. Nickelodeon’s Sam & Cat star Jennette McCurdy is on a mission to put the play back on the plate. She’s teamed up with Birds Eye Vegetables for a multi-week challenge for families to seize the fun and Rewrite the Dinnertime Rules leading up Nickelodeon’s 10th annual Worldwide Day of Play this fall.

In addition to playing with their veggies and enjoying more relaxed family dinners, this summer kids and parents can also enter for a chance to win an all-expense paid trip to join Jennette McCurdy at Nickelodeon’s Worldwide Day of Play flagship event. Through this campaign families have an opportunity to learn new ideas that could help shape a lifetime of healthy eating. Each week kids can follow along online at Nick.com/BirdsEye for veggie-themed games and exclusive behind-the-scenes videos with McCurdy. Parents should visit www.BirdsEye.com for easy advice on getting kids to eat their veggies, more dinner “rules” and recipe ideas created for and tested by kids. The sweepstakes deadline is August 26 at noon.

“I’m excited that kids get to be in charge of the dinner rules this summer!” McCurdy says.” I’m passionate about kids eating their veggies and can’t wait to see the ideas from families out there.”

To read more about this wonderful campaign and to see pics from the event, check out this previous post from Lady and the Blog.

About Birds Eye
Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie’s® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visitwww.birdseye.com or www.facebook.com/BirdsEyeVegetables. Birds Eye® is a portfolio brand of Pinnacle Foods Inc.

About Nickelodeon
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB)

About The Partnership for a Healthier American
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHAbrings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

One (1) lucky Lady and the Blog reader will receive a $50 American Express Gift Card as well as five (5) VIP coupons each for a free Birds Eye® Steamfresh® item.

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