I really love the story behind Ivana Helsinki’s new Spring collection. The entire line was inspired by a recent road trip from LA to NY. She stopped in Madison Iowa and visited the ‘Madison County’ old wooden bridges. The experience was magical for Suhonen, after which her SS14 collection began to write a story of its own.
The SS14 collection highlights signature prints, feminine dresses, light cotton pieces, sensual embroidered tunics and edgy printed jersey pieces. This SS14 collection also features a capsule collection of denim, a first for the Ivana Helsinki brand.
Ivana Helsinki’s SS14 Bridges of Madison County presents two new prints; ‘Iowafly’ and ‘Until We Meet Again’, both are original artworks of Paola Ivana Suhonen.
What do you think of the entire look?
Photographer: Angus Smythe