Make Up Forever Launches New HD Blush & HD Pressed Powder #whatmakesyoublush @makeupforeverofficial
For diehard makeup lovers, just mentioning Make Up Forever is enough to illicit sheer excitement. I am not the exception. Make Up Forever invited Lady and the Blog to their What Makes You Blush? event at the Make Up Forever Academy for a surprise launch. They were excited to tell us that they launched a new universal HD Pressed Powder and HD Blush in 16 new colors. We got the chance to learn about the expert way to apply blush and had a bit of fun in their photo booth.
Let’s talk blush. If you’re not a blush pro, you’re probably afraid of trying it because you don’t want to look like a clown. That’s a valid fear, btw. Make Up Forever’s HD Blush blends so well that it doesn’t look like makeup on camera or to the naked eye. Its blendability is attributed to a perfect blend of silicone oils, dry oils and waxes. This leads to a long-lasting finish. The aim with blush is to always look natural and Make Up Forever aimed to create a product that could sculpt and highlight the cheeks without looking cakey.
PRO TIP: Who knew that we’ve been applying blush wrong all this time? Instead of a sweeping motion, the experts are saying that we should apply it in a figure 8 motion from the top of the apples of the cheek to the top of the ear. I tried it and loved it!
The new HD Pressed Powder is a talc-free lightweight finishing powder that has the same benefits as the HD Microfinish Loose Powder. If you’re not a cult fan of this, this product is known for keeping shine at bay and creating a fresh makeup look all day, especially on camera. This pressed powder is an upgrade to that because it’s less messy making it super portable. The pressed powder also softens the appearance of fine lines and pores. This is only available in one universal shade. Don’t be intimidated by the white powder! With proper application, it does its job with just a tiny bit of product. Use it by buffing it lightly on the skin in a downward and outward motion. The best brush for this is the Kabuki Artisan Brush #124.
The HD Blush and HD Pressed Powder are available at Sephora and Make Up Forever boutiques as of February 2014. The blush retails for $26.00 and the pressed powder is only $36.00.
For more information, click here.
Tabitha St. Bernard