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Clairol Launches Age Defy Expert Collection For Those Stubborn Greys @clairol

I saw my first grey hair at age 29. I was kind of excited to see it. The reality is that women’s attitudes towards aging have changed over the decades. We can celebrate the progression of our lives and the added wisdom that comes with that. Society now allows us to either fully embrace the signs of aging or get up and do something about it. Clairol’s new Age Defy is offering women the option of doing just that. Clairol Age Defy is encouraging the conversation of anti-aging from a different perspective.

IMG_4680I attended the launch of Clairol’s Age Defy Expert Collection and learned some interesting things about aging from psychologist and aging expert, Vivian Diller. I learned that most women don’t have a problem aging. They tend to have issues with the association of aging with a lack of attractiveness. In other words, society pushes the belief that women become less attractive with age. A strong of sense of confidence helps us navigate life in an easier manner. Without that, we are less likely to jump at opportunities, advocate for ourselves and (a biggie) date. For those women who experience this, it’s not worth it to preach a rhetoric of embracing oneself if they simply aren’t emotionally there. Anti-aging products can give a woman that extra boost in confidence.  Clairol Age Defy offers a hair color treatment that is specifically anti-aging. It covers the greys and allows less time between touch-ups at the salon. It can leave your hair healthy and full of shine and body, like if the clock has been turned back.

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James Corbett, the Clairol color director, talked extensively about feeling confident in one’s skin and taking easy steps to get there. The at-home coloring system is super easy to use and gives salon results. He shared that he often recommends this to his clients in his salon. Most stylists discourage at-home coloring because it means less salon visits and less dinero for them. James said he is not one of those. If women can extend the time between their visits on their own, they save money and are happy spending when it’s necessary.

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Clairol Age Defy is the ideal coloring system for covering stubborn greys and achieving a healthy texture in the comfort of your home. Click here to read more about it.

Tabitha St. Bernard

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Tabitha
Tabitha St. Bernard is a Trinidadian sustainable designer and blogger. She co-founded and designs the Zero Waste clothing label, Tabii Just, which is made in NYC. She blogs for ladyandtheblog.com, gettinggorgeous.com, styleandthestartup.com, fitceleb.com and thexcene.com. Her personal blog is tabsonfashion.com.

2 Comments

  1. I color to my hairs at home and it is super easy to use and gives salon results. I recommend black color for hairs because black is modest and arrogant at the same time.Black is lazy and easy – but mysterious.

  2. I tried this product hoping to cover the red my hair always seems to be and the grays that are multiplying.It did take out the red but did nothing for the grays.I made sure to put the product on my part where the grays are really bad but my part looks just like it did before.

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