Author Archives: Vera

About Vera

Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.

Must Have Holiday Lipstick #holidayhustle

Audrey and I are so excited this year to share with you our video holiday guide! That’s right — all our top picks will be coming to you THROUGH YOUTUBE! We have a lot to say and thought it would…


Stay Organized This Holiday Season: Free Printables

Have you started shopping this year for the holidays? Have you made a dent yet? I started but then had a hard time keeping track of everything I purchased thus far. I mean, the sales have been great! But how…

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Tips To Save Time And Money This Holiday Season

I had so much fun shooting this video for P&G and Walmart. Truly! The holidays can be SO HECTIC – these tips keep me grounded and steady. Take a look at how my family gets through this crazy time while…

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7 Must Own Beauty Tools: Life Changers

  Over the last few weeks, I ‘ve had the opportunity to test out some amazing beauty products and I wanted to give you a quick round up so you can try to snag them this shopping weekend. After all,…