GREENZYS, a new eco-friendly literary-based children’s brand that is environmentally safe, fun and educational,  has announced it will be available at FAO Schwarz Fifth Avenue and online at The line – which encompasses books, plush toys, animated content and an interactive website –  has launched just in time for Earth Day.

Featured characters include Peat the Penguin, an ardent supporter of recycling, reusing and reducing waste; Yew Yew the Panda, who grows bamboo to prevent erosion and create oxygen; Willow the Elephant, who collects rainwater for her plants and uses her trunk as a water hose; and Violet the Giraffe, the ecological genius who teaches the GREENZYS how to reduce their carbon paw print in an effort to protect the environment.

Here’s the best part!!! For every toy purchased, a tree is planted. Your child can personalize a printable, digital certificate, documenting the planting of the tree that they will cherish forever. Please visit for more information on how to print your certificate!

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