Who doesn’t love The Gap?! Today the clothing company opened up the doors to their brand new store in Soho. Designed to showcase their coolest, premium denim, The 1969 store has a modern, sleek and sophisticated vibe in an easy, boutique like setting.

Bringing technology into the store, an iPad work table was introduced to provide a more elevated customer experience that allows them to interact with the brand. Shoppers themselves, or with a Jean Expert, can scroll through outfitting and styling ideas to pair with your denim. The iPad also gives customers the ability to shop online for items that are out of stock or not carried at the store. LOVE IT!

Click on the thumbnails below to see more pictures from the event.

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