jcpenney and Joe Fresh celebrated the launch of Joe Fresh Kids, available exclusively at jcpenney, and the Back-to-School season with an orange grove shopping experience – an urban oasis in the heart of New York City’s Times Square, complete with activities for the entire family!


Open to the public on August 21 and 22 from 10am – 7pm, parents and children are invited to escape from the city heat with family-friendly games; re-fresh with treats from popsicle and fruit juice stands; and take home a picture of the whole family from a photo booth that displayed their pictures on a billboard in Times Square!  100% of proceeds support jcp Cares’ Adopt-a-Classroom initiative.


Here’s just a sample of the adorable clothes:

IMG_2214 IMG_2213IMG_2179 IMG_2173

We were able to attend and it was a lot of fun.  Molly Sims and Padma Lakshi were in attendance, and looking stunning as always. They were having a lot of fun shopping for the little ones in their lives. The best part…you were swept away to a Florida orange grove, complete with trees, crates, a free juice bar, and a “food” truck that sold the “fresh” new kids merch. It was a lot of fun…and it was literally right in the middle of Times Square, in the new pedestrian loungey area bet 46th and 47th. So amidst the hubbub, a true oasis.

Here are some more pics and some links to the adorable clothes they had on display (many hanging from clothes lines):

 Padma Lakshmi in Joe Fresh Twill Pocket Shorts, $16 at

Molly Sims in Joe Fresh Crinkle Rectangle Scarf, $16 at

Molly Sims and Padma Lakshmi

Molly Sims with Joe Fresh Kids Flocked Sweatshirt, $12 at

Padma Lakshmi with Joe Fresh Kids product

Leave a Reply