in Style

Alexandre Herchcovitch Spring/Summer 2013 #NYFW #MBFW

Remember that girl in high school who never cared what anyone else was wearing and never followed any trends and nonetheless always looked incredibly cool, cooler than everyone else?  Well, that aesthetic indifference embodies the designs of Brazilian designer Alexandre Herchcovitch.  I was first introduced to him eight years ago via the ultra-cool SoHo store Opening Ceremony, a fact which should speak volumes to the clientele he attracts: nonchalant but inherently…

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