My Media Kit

Born and raised in Queens, New York City, Vera Sweeney has grown up with a love of exploration and adventure. As founder of Lady and the Blog, she continuously creates new content, searches for upcoming trends, and attends exciting events she then recaps for her predominantly female audience. Lady and the Blog covers a broad range of topics, including fashion, beauty, step-by-step recipe breakdowns, travel tips, and personal notes regarding family and parenting.

As a mother of three, Vera continues to evolve with her children. Her online content continuously reflects these changes as her family passes through these different life stages. From diaper duty to scheduling toddler playdates to filling out high school applications, Vera openly documents her life journey and looks for guidance from her community as she grows.

Lady and the Blog has had the opportunity to partner with a number of high-profile brands since launching in 2007 and has been featured in amazing segments on media giants such as the Today Show, Oprah’s O Magazine, and the Rachael Ray Magazine.

For over a decade, Vera has committed to teaching other families how to live a life filled with passion. Her drive, humor, and openness has allowed her to build a robust and loyal community that is focused not only on joy and support, but also a deep appreciation for a great shoe sale!
Screen shot 2013-10-21 at 1.23.16 PM

Social Media and Website Stats:

Twitter: @VeraSweeney: 70,000

Facebook: Ladyandtheblog: 15,000

Pinterest: @VeraSweeney: 42,500

Instagram: @VeraSweeney: 18,000

Google Plus: Personal Profile: 5,800

YouTube: LadyAndTheBlog: 5.8 million+ views/16,000+ Subscriptions

Screen Shot 2016-04-19 at 12.02.36 145,000 Unique Visitors/475,000 Page Views (monthly average)

Vera Sweeney

Contests/Business Development/Contracts –

Holiday Picks 2016 – Oprah Magazine

Parents, Family Circle, Self, advertorial with JIF – October 2017

Check out my TLC SHOW!

Country Crock Cooking Tutorial Video

Starkist Tuna Better TV Segment

Travel Hack Segment on the Today Show with Kathie Lee and Hoda
video platformvideo managementvideo solutionsvideo player

My Time on Dancing with the Stars

IKEA segment on Better TV

Named Top 50 US Mom Blogger (2014)


Screen Shot 2014-03-15 at 5.25.44 PM

Better TV Segment for the Rachael Ray Magazine and Starkist Tuna


20 market SMT for Buy Buy Baby and Chiccos



Clorox Segment on WPIX 11 NYC


24 Market SMT for P&G Beauty 2012







(2 separate P&G Advertorials – ran 4 months in both Oprah and Redbook)



Get Schooled Campaign with the Rachael Ray Magazine (5 page layout)


New Beauty Feature – Beauty Blogger Profile



Chinet Advertorial – Rachael Ray Magazine


Write up in Restaurant Business Review: Top 50 to Follow in Social Media  (more pictures here)

Other Projects Worth Mentioning:


Curated my top Ralph Lauren picks for Bloomingdale’s



Moderated panel for Bounty – Team USA Hockey Moms


Featured Blogger On The Calypso St. Barth Website (more pictures here)


** Success Rice Infomercial

** Tyson Chicken Infomercial

** Dreft Mini Series (brand removed in videos I received) – here, here, here

** CVS Holiday Savings Squad

Additional Properties I Own:

Screen shot 2013-10-28 at 1.17.14 PM

Screen shot 2013-10-28 at 1.17.58 PM


Additional Properties I Co-Own:

Screen shot 2013-10-28 at 1.19.16 PM

Screen shot 2013-10-28 at 1.19.41 PM

No, I don’t sleep. Let’s connect! veryvera @ gmail. com

Leave a Reply


Leave a Reply

Your email address will not be published. Required fields are marked *