Born and raised in Queens, New York City, Vera Sweeney has grown up with a love of exploration and adventure. As founder of Lady and the Blog, she continuously creates new content, searches for upcoming trends, and attends exciting events she then recaps for her predominantly female audience. Lady and the Blog covers a broad range of topics, including fashion, beauty, step-by-step recipe breakdowns, travel tips, and personal notes regarding family and parenting.
As a mother of three, Vera continues to evolve with her children. Her online content continuously reflects these changes as her family passes through these different life stages. From diaper duty to scheduling toddler playdates to filling out high school applications, Vera openly documents her life journey and looks for guidance from her community as she grows.
Lady and the Blog has had the opportunity to partner with a number of high-profile brands since launching in 2007 and has been featured in amazing segments on media giants such as the Today Show, Oprah’s O Magazine, and the Rachael Ray Magazine.
For over a decade, Vera has committed to teaching other families how to live a life filled with passion. Her drive, humor, and openness has allowed her to build a robust and loyal community that is focused not only on joy and support, but also a deep appreciation for a great shoe sale!
Social Media and Website Stats:
Twitter: @VeraSweeney: 70,000
Facebook: Ladyandtheblog: 15,000
Pinterest: @VeraSweeney: 42,500
Instagram: @VeraSweeney: 18,000
Google Plus: Personal Profile: 5,800
YouTube: LadyAndTheBlog: 5.8 million+ views/16,000+ Subscriptions
LadyandtheBlog.com: 145,000 Unique Visitors/475,000 Page Views (monthly average)
Country Crock Cooking Tutorial Video
TV AND VIDEO:
24 Market SMT for P&G Beauty 2012
(2 separate P&G Advertorials – ran 4 months in both Oprah and Redbook)
Get Schooled Campaign with the Rachael Ray Magazine (5 page layout)
New Beauty Feature – Beauty Blogger Profile
Chinet Advertorial – Rachael Ray Magazine
Write up in Restaurant Business Review: Top 50 to Follow in Social Media (more pictures here)
Other Projects Worth Mentioning:
Featured Blogger On The Calypso St. Barth Website (more pictures here)
Additional Properties I Own:
Additional Properties I Co-Own:
No, I don’t sleep. Let’s connect! veryvera @ gmail. com